Meralco's Mission, Vision, Values and Principles

Our Mission and Vision

Our Mission is to provide our customers the best value in energy, products and services.
Our Vision is to be a world-class company and the service provider of choice.

Our Corporate Values and Principles

Our Corporate Values move us to respond more effectively to the requirements of our dynamic business environment, and propel us to create a bright future for our Company and its stakeholders. Our Corporate Values manifest in the following attributes:

Customer Service

Passion in knowing and understanding our customers and responding to their needs, with the objective of ensuring total customer satisfaction and loyalty because  we believe that our customers are our reason for being.


The Customers are its reason for being, and therefore, they should always be treated with dignity. The Company must be fully responsive to their needs. The Company has the responsibility to:

  • Provide the customers with the highest quality products and services, consistent with their requirements and with international standards;
  • Treat the customers fairly, courteously and with integrity in all of its business transactions;
  • Act promptly on their immediate concerns and be receptive to their long-term needs and interests; and
  • Make every effort to ensure that the health, safety and general well-being of its customers are enhanced by its products and services.


Creating and enhancing value for all our stakeholders (customers, employees, investors, and the communities we serve). Proactively seeking and implementing opportunities that drive and sustain higher levels of organizational performance and growth, cost-effectiveness and efficient delivery of services. Organizational agility, a sense of urgency and creativity are key to achieving these.


The Employees are its most valued asset, and therefore, they should always be treated with dignity and with full consideration of their interest. The Company has the responsibility to:

  • Provide its employees with incentives and opportunities for professional growth and advancement;
  • Provide its employees with just and competitive compensation, and benefits that improve their living conditions and incentives;
  • Guarantee fairness, equal treatment and opportunity, and avoid discriminatory practices; and
  • Provide suitable and safe working conditions to protect employees from avoidable injury and illness in the workplace.

Accountability / Empowerment

Accepting responsibility, assuming ownership and taking full accountability for all our actions, whether decisions or behaviors in the delivery of services and management of resources, in our public and private spheres in whatever level we are in the organization.


Its Investors are its principals, and therefore, the trust they have placed in the company must be honored. The Company has the responsibility to:

  • Apply professional and diligent management to ensure the financial viability of the company and maintain a fair and competitive return for its investors; and
  • Conserve and enhance its investors' assets, and fulfill and safeguard their interest.

Integrity / Transparency

Faithfully and fully living up to all responsibilities and obligations as employees of a power and energy company; behaving at all times in accordance with ethical and corporate governance standards.


The Suppliers and Creditors are its business partners and, therefore, the relationship with them must be based on mutual respect and benefit. The Company has the responsibility to:

  • Foster long-term stability, direct relation and continuous development with suppliers to attain quality, competitiveness, process efficiency and performance reliability;
  • Seek fairness, truthfulness, integrity and transparency in all of its business dealings with them; and
  • Seek, encourage and prefer suppliers whose business practices respect human dignity and the environment.

Teamwork / Collegiality

Harmonious collaboration, synergy and motivation among our people at all levels and across all activities; moving with a greater sense of purpose and sharing responsibility for the Company’s success towards “One Meralco”.


The Competitors are its catalyst toward continuing service excellence and, therefore, the competition with them should be fair and honest, a basic requirement for national development in the distribution of products and services to the community. The Company has the responsibility to:

  • Promote behavior that demonstrates mutual respect among competitors; and
  • Maintain the highest level of business ethics and integrity.


Identifying ourselves with the Company; giving total dedication and commitment to Meralco as exemplified by performing our very best in every endeavor; with great concern for the Company, its resources and its stakeholders – customers, employees, investors and the communities we serve.


The Community is its business environment and the society it serves. The Company has the responsibility to:

  • Uphold and maintain at all times the highest standards of business ethics;
  • Fulfill with dedication and commitment its social responsibilities;
  • Undertake activities that support and contribute to the economic and social development of the country;
  • Employ proactive measures and cooperate with the government and non-government institutions in activities to serve society towards a collective benefit.


Commitment to making a positive impact in the lives of the Filipino people by doing our share in the interest of nation-building and undertaking high-impact initiatives that support and contribute to the economic and social development of the country.


Employ proactive measures and cooperate with the government and non-government institutions in activities to serve society towards a collective benefit.

  • Help the government in its efforts and programs towards raising investor confidence, developing the capital market, and ensuring high sustained economic growth through good corporate governance.
  • Observe and comply at all times with the orders, rules and regulations of the government, its agencies and instrumentalities, in the pursuit of its utility objectives and other corporate endeavors;
  • Institutionalize sound environmental practices in collaboration with the concerned government agencies and encourage other corporations/organizations to support all programs for an effective environmental management system.