Segment Marketing Manager

Location: Ortigas, Pasig City

Job Summary:

The role leads the design of the customer experience for segment-specific products and solutions, including the implementation and management of the corresponding programs and information campaigns across all communication channels based on management directions, research findings, and customer data. The role develops over-all brand strategy for assigned customer segments. It also ensures relevance and relatability of initiatives to the segment to deliver sales, profitability, customer satisfaction and sustainability targets through an optimized customer experience.

Qualifications:

• Must be a Bachelor’s degree holder in Marketing, Business Management or other related courses
• With at least 3 years of work experience in a managerial position in a related field/ industry
• With proven experience in leading the customer experience design with corresponding development and implementation of marketing programs and strategies based on customer data/ insight and research resulting to achievement of key performance metrics
• Adept in MS Office applications especially PowerPoint and Excel, knowledgeable in off-line and on-line communication and media metrics, understands basic UI/ UX principles
• Has excellent platform, oral and written communication skills, including report preparation and presentation
• With experience in leading a team whether in a formal reporting structure or via project teams
• Effective team player, driven to achieve results, organized and focused, with capacity to innovate and produce creative ideas
• Skilled in graphic design, copy development/ editing, Adobe Photoshop, and video editing is a plus